HOME to the seventh best beach in the UK, businesses on Bournemouth’s East Cliff are coming together to enhance their visitor offering. Between 2017-2022, the Coastal BID plans to use a £1,640,000 spend to promote East Cliff as a major tourist destination.
They aim to respond to anti-social behaviour issues whilst also delivering more world-class events on the seafront and year-round entertainment on Pier Approach. This will generate new opportunities, encourage return visits and extend the peak season.
Alison Gandolfi, pictured, owner of the Balincourt Hotel, comments: “Placemaking is taking on a new importance for the East Cliff. The Coastal BID is well placed to provide not only the lead but also the resources needed to achieve this.’’
John Marsh from Oceana Hotels has said: “Marketing Bournemouth as a leisure break destination off-season continues to be a priority in an increasingly competitive market, for hoteliers on the East Cliff.’’
The Coastal BID has revealed these plans ahead of their renewal vote. Ballots are posted on April 18 with voting commencing May 2. Polls will close on June 1.
To find out more about the Bournemouth Coastal BID, visit coastalbid.co.uk.