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A NATIONAL chain has spent more than £250,000 opening a new shop at Playgolf Bournemouth.

American Golf has taken on 10 new members of staff.

The company says it is one of its biggest investments and recent times.

Store manager Julian Griffiths said: “Playgolf is a fantastic venue for us to help the area’s golfers get the best out of their game and is set to become a flagship facility for us.

“The team we’ve put together is full of enthusiasm and with the massive investment American Golf has made, the facilities really are second to none. With all of these facilities we cater for every level of golfer and with access the best equipment and the latest club fitting technology, the future for the region’s golfers is very bright.”

Playgolf Bournemouth, on Riverside Avenue, has an 18-hole course, PGA professionals, an Adventure Golf course and Foot Golf.

Daniel Gathercole, director of marketing and communications at American Golf, said: “American Golf is on a mission to bring the best facilities to existing golfers and provide expert guidance to anyone wanting to start or get back into the game.”

“A venue like Bournemouth gives us a chance to be at the heart of a golfing community so we’re delighted to make the investment into the venue and the people of the local area.”

As well as the equipment in stock, the store has an iPad ordering system for customers to access a wider range.