THE Retail and Leisure Experience Award, sponsored by the Dolphin Shopping Centre, will celebrate the success and entrepreneurial spirit of retail and leisure at this year’s Dorset Business Awards, organised by the Dorset Chamber of Commerce and Industry (DCCI).

The judges of this award will be looking for companies showcasing outstanding achievement, innovative business concept, business acumen and excellence in customer service within the retail and leisure industry.

Dike & Son was announced the winner of the Retail and Leisure Experience Award, after judges were impressed by the extensive processes that are carried out by the grocery business to guarantee customer satisfaction. The business monitors its service levels in various ways, including the presence of directors on the shop floor to gain customer feedback, mystery shoppers every 12 weeks and monitoring and responding to social media comment.

Andrew Dike, managing director of Dike & Son, said: ‘‘Winning Best Retail Experience in Dorset was an immense honour. It has given the team a real boost and our customers were very happy to hear our news. We have had a lot of good wishes and support from other Dorset firms as well.

‘‘The Dorset Business Awards is an extremely well organised, professional event that is highly regarded. Being in North Dorset we are slightly out of the loop of the Bournemouth and Poole business community, so being involved with the awards has helped us to forge links with other Dorset businesses.’’

Companies will need to explain:

n How staff service levels are monitored.

n How customer service is monitored.

n What training they give staff.

n Why the store deserves to win the Retail Experience Award.

John Grinnell, centre manager of the Dolphin Shopping Centre, said: ‘‘As a loyal sponsor of the Retail and Leisure Experience Award, we are given the opportunity to engage with other retail and leisure businesses across the county.

“We receive a huge amount of coverage and feedback from the event and it’s encouraging to know that we are helping businesses grow and aspire to better themselves within the retail and leisure community.

‘‘We feel Dorset Business Awards put the Dolphin on the map for Dorset businesses, helping to get our name out to people who would not normally visit us. It also helps raise our profile within the retail and leisure environment.’’

In association with the Daily Echo and Dorset Echo, the awards are backed by Wave 105 and are free to enter.

Entries can be submitted via dorsetbusinessawards.co.uk prior to the closing date on Sunday September 3. Entry is open to all companies with a BH or DT postcode and membership of DCCI is not required to enter.

For further information about the Awards, sponsorship opportunities or to reserve tickets for the gala dinner, which will take place at the BIC on Thursday, November 23, please contact Stuart Dixon on 01202 714810.