Sweet success for Fudges biscuits

Business in Dorset: Sweet success for Fudges biscuit firm Sweet success for Fudges biscuit firm

BUSINESS is booming at a traditional family biscuit firm in Dorset.

Stalbridge-based Fudges has doubled production and taken on 25 new staff despite many other companies struggling in the tough economic climate.

And Britons are expected to enjoy millions of their products over the festive season.

The company was started in 1926 by Percy Fudge and is now run by his great great grandson Steve, the managing director.

It makes around two million biscuits every week but has retained its family feel and reputation for high quality, old-fashioned goods.

Steve said the firm is on course to make 180million biscuits this year, a 50 per cent increase on previous production levels, with a new shift added to cope with record demand for its products.

“Over the Christmas period we are expecting Britons to munch their way through more than 26million of our biscuits” he added.

The company makes a mouth-watering selection of products including sweet and savoury biscuits, luxury cakes, wafers, flatbreads and flapjacks.

Unusual flavours include Jalapeno wafers and cheese straws with added flavours, as well as the famous Marmite biscuit. Ingredients used in the company’s sweet biscuits include cranberries, hazelnuts, almonds and stem ginger.

The company sources local ingredients and sells its products in independent stores as well as the big supermarkets, including Waitrose, Sainsbury’s, Tesco and Asda. It has even sold cakes to Harrod’s. It has won many awards and its staff take part in numerous charity events.

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