I swear it's the best way to beat pain (From Business in Dorset)

I swear it's the best way to beat pain

7:00am Tuesday 14th July 2009

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I have always been interested in research and market data but I had to smile at a piece of work completed by Keele University’s school of psychology.

It appears that according to their research, swearing helps reduce pain. A study of responses to pain found that those who cursed could cope with being hurt for nearly 50 per cent longer than their civil tongued peers.

Those of you who run a business will, of course, already have known this! However, there is a note of caution.

If you want to use the pain lessening effect to your advantage you need to do less casual swearing and only do it when you really need it. You have been warned!

It was encouraging to read that the National Association of Estate Agents figures for June showed a sustained improvement in the housing market. This is being reflected in Dorset and if it can continue through July and August, traditionally quieter months, will give cause for optimism about the economy.

The housing market needs to stabilise before any improvements will be seen in retail sales for products associated with house moves, such as white goods and furniture. The main restriction on this happening is the small number of properties coming to the market as vendors have concerns about unemployment.

MIKE WRIGHT President Dorset Business (the Chamber of Commerce & Industry)

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