10:56am Wednesday 29th October 2008
By Mike Wright
NOW that the governor of the Bank of England has finally confirmed what many of us already knew – that the UK economy is in recession – businesses need to decide what to do about it.
Ignoring it is certainly not an option because the effect can be seen right across the world.
Even the emerging markets that might have helped some of the western democracies are caught up in the domino effect.
Getting back to basics is a much abused phrase but it certainly applies to the situation we find ourselves in.
All business, from the high street giants to small one-person concerns, will need to keep their customers if they are going to survive.
“If you don’t talk to your customers someone else will” is the phrase often used in sales training courses.
The current trading conditions mean customers have even more choice but price is not the only criteria, service really matters.
Any organisation is only as good as the person who speaks to the customer.
On a lighter note, during my varied role as president of Dorset Business I had cause to visit Avonbourne School in Bournemouth to discuss their role in creating the business people of tomorrow.
I am not qualified to comment on their educational performance, which appears to be excellent. However with the level of enthusiasm displayed by the pupils, our future seems to be in safe hands!
Mike Wright President, Dorset Business (the Chamber of Commerce & industry)
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