STAFF from an award-wining digital agency went to school as part of a national effort to inspire future talent.

A team of six from Redweb went to Bournemouth School Girls to encourage more than 40 year 10 graphics students as part of BIMA Digital Day.

The national event, run by the British Interactive Media Association, focused on three challenges set by Vodafone, the BBC and the FA.

BBC Studios asked students for a big idea to promote its new digital-only series Earthlings, while the FA wanted an innovative way to increase girls’ engagement with football and boost viewership of the Lioness’s forthcoming FIFA World Cup games. Vodafone wanted a virtual reality or augmented reality solution to change how we shop on the high street.

A winning team will be chosen for each challenge in January, with a prize of £500 for the school and a workshop with one of the challenge partners.

The BSG students worked in 10 groups to tackle their challenges.

Redweb helped girls with their work but also talked to them informally about careers in the tech sector.

James Winrow, deputy head of design and technology at BSG, said: “Digital day has become a really enjoyable fixture in the Bournemouth School for Girls calendar, one which our students really enjoy and take a lot from.

“The future is digital and to have people from the industry partner up with us and share their experiences and knowledge of this modern sector is a fantastic way for schools and businesses to interact.”

Dawn Sherring, contract manager at Redweb, said: “I thoroughly enjoyed organising and running Digital Day alongside James at BSG with the support from BIMA.

“We felt the day was a great success, with all the students getting involved, enjoying the challenges, learning about the digital industry and discussing opportunities and pathways into the digital sector.”

Redweb’s chief strategy officer Andrew Henning was one of the founders of the initiative.

The visit to BSG came at around the same time a report revealed the lack of women leaders in the tech sector.

Research by the agency Inclusive Boards found recently that women make up less than 13 per cent of board members in the industry.